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We ruffle feathers
& disrupt industries...

Hatch the unexpected
for your brand.

We take the scramble
out of building brands
with simple yet powerful 

creative solutions.

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DUSKMAS

Dusk Christmas 2024

THE DOZENS OF BRANDS WE HAVE WORKED WITH

Don’t just take our word for it.

Hear from some very happy yolks…

  • Dusk is proud to say that we have been working with Cracking Creative for over 2 years and across multiple campaigns. The work just gets better and better! 

     The creative vision and brand direction for dusk improves with every campaign and Sarah has personally assisted in broader projects such as branding documents
    and general brand guidelines as well as leading creative direction for our marketing campaigns. Cracking delivers a high quality work with an innate understanding
    of our brand and customer.  All campaigns have been executed to the highest level at highly competitive rates. 

     

    We are always aligned in our vision with Cracking and there is little time spent on the usual back and forth with agencies trying to get on the same page.

    Sarah knows our brand, knows our customer and is treated by the dusk team as a colleague who works with us on finding new and innovative ways of presenting
    fresh and engaging content for our seasonal campaigns and key calendar events. They are a pleasure to work with and I always look forward to the next campaign

    to see just where this journey will lead us.  

     

    Julia Utz - GM Product & Marketing

    Cracking joined team dusk 2.5 years ago and we have not looked back!

    We needed a partner that was able to step into that Creative Director role for us and help drive the visual brand identity through our content creation. 

    Sarah has been such an important member of our team and taking ownership of the creative direction of the brand and helping us drive our campaigns.

    I couldn’t recommend Cracking enough. No brief is too difficult, too small. Sarah is an absolute superstar for any brand that is looking to take their c
    omms to the next level.

     

    Heather Dick​ - Digital Experience Manager

  • I have had the honor of working with Cracking Creative multiple times on various brands in the span of my  career.
    We have worked on large media campaigns,  new product development, packaging, visual identities,  digital assets and so much more.
    It is not often that one finds such perfect synergy with a design team that leads to briefs and output always landing on perfection – with minimal
    back and forth. Sarah and the team are a DELIGHT to work with. They work quickly and the quality of the output is world class.
    Hands down my favorite agency to work with.

     

    Nicole West – Chief Marketing Officer, The Skin Shark

  • Cracking Creative are a bunch of good eggs! 

    They are awesome to work with - fast, fun and they totally get you - and your brand! Clever, enthusiastic and passionate about what they do, they make 

    the process of handing over your business baby comfortable as you know it will be in safe and nurturing hands. What I love most about Cracking Creative

    is how agile and flexible they are - always open to  feedback and change.

    Tiffiny Hall - Founder and CEO

  • Wild Child is a contract manufacturing company that operates in the pharmaceutical and cosmetic arena. Cracking Creative have been our graphic design

    and web design partner for many years. Our major brand Quit Nits has been the No1 selling head lice product in Coles and Woolworths for almost 20 years.

    Competition in the retail business is fierce and annual reviews can be very stressful. The key to maintaining a market edge is to ensure that our packaging

    is up to date, functional and attractive. To this end we have had several makeovers over the life of the product.  

     

    Cracking creative have never let us down on their remarkable ability to capture consumer interest and tell a compelling story graphically. In addition, they

    have rebuilt our website which was originally two different sites. Our business is quite complex in terms of our B2B offering and Cracking creative were able

    to combine two different philosophies in such a way that the site looks logical, cohesive and informative. We recommend Cracking Creative to all of our

    clients for any graphic needs whether it is web, label, advertising or packaging design.

     

    John Found - COO

     

     

    Cracking Creative have always been so professional and lovely to work with. From the very first meeting we knew that this was a business we wanted

    to do business with. What we appreciated most about working with Sarah and her team was their ability to deliver the expected results, their professionalism,

    care and attention to detail. No matter how big, small and sometimes very short time frames of the project,  we have always received the same level of service

    which is why we will always go back for their assistance and wouldn’t hesitate to recommend to someone else.

    Elise Preston – Sales & Marketing Coordinator 

  • I've worked with Sarah at Cracking Creative on two occasions: Once to develop the creative direction for a brand-new business and secondly
    to modernise an existing brand. She has an incredible ability to take a brand strategy and translate it into a compelling visual identity.
    She took our vision and transformed it into a brand that truly tells a story.  From the logo to the finer design details, every element feels intentional,
    creative and completely "us".  

     

    Sarah truly understands strategy and delivers thoughtful, well-executed concepts, offering multiple options while consistently nailing the brief.
    She’s a pleasure to work with—communicative, reliable, and always on time. We’ve been delighted with both her service and the stunning design
    concepts she’s created for us.  Sarah’s ability to capture the essence of a business and bring it to life visually is second to none.
    If you’re looking for a creative who just gets it—someone who listens, collaborates, and delivers branding that makes an impact—Sarah is the one."

     

    Clare Mills - Founder & Director 

  • We have worked with Cracking Creative on everything from event invitations, annual reports, brochures, online and print materials. 
    Tara and Sarah have approached all these jobs with enthusiasm, care and a focus to the get the job delivered on-time and within
    the agreed budget. It has been a pleasure to work with them!

     

    Siobhan Reynolds – Marketing & Fundraising Manager

  • The team at Cracking Creative are reliable, professional and a delight to work with as they work to understand what’s important to the client and

    are committed to ensuring they produce a quality output. Having engaged Cracking Creative numerous times for design tasks requiring very quick

    turnaround times, they respond to briefs quickly and efficiently, deliver on time and often ahead of deadlines as well as make the process

    as seamless as possible.

    Cecilia Palmero – Marketing Executive

  • Cracking Creative has consistently identified what is needed to deliver the best outcome for our brand. Sarah and her team have helped reinvigorate
    the personality of Ripe and have seamlessly imbedded this voice into our marketing strategy and creative. Interpreting and refreshing our brand DNA
    with ease, they have given us a clear road map of how to leverage it. They are a pleasure to work with and have empowered our brand.

    Lisa Balakas – Founder & Creative Director

  • Having helped us bring our brand to life, Cracking Creative showed us how to leverage social media to generate a significant amount of interest

    and direct enquires for our business. They worked to understand our target audience and competition, and then took a strategic approach

    in developing content that would engage, inspire and push conversion. I would recommend them to anyone else looking to grow their brand using social.

    Philip Briggs – Founder

  • Cracking Creative was very thorough and will guide you through the whole process. They took time understanding our business and what we
    stood for in the market. From this, they were able to create a positioning which became the foundation of our brand and messaging.

    We continue to call on Cracking Creative’s expertise and would highly recommend them for any graphic, web & marketing needs.

     

    Ryan Rodreguez - Director 

  • We have found Cracking Creative to be fast, accurate and very creative.
    It is a pleasure working  with Sarah and her team and I would happily recommend Cracking Creative to others.

     

    Tim Fox —Director

  • I found it difficult to come up with a logo on my own that suited my craft beer brewing business. It was not until I got in touch with Cracking Creative
    and they were able to interpret my mission statement and express visually what I hadn’t been able to articulate myself. I had consistent contact with

    Sarah and she provided all the information every step of the way. We worked together to produce an amazing branding for my business.

    I have been impressed by the excellent work and I will be definitely be using Cracking Creative to collaborate with in the future as my business grows.

     

    Ashley Smith - Head Brewer/Owner

  • I've worked with Sarah at Cracking Creative on two occasions: Once to develop the creative direction for a brand-new business and secondly
    to modernise an existing brand. She has an incredible ability to take a brand strategy and translate it into a compelling visual identity.
    She took our vision and transformed it into a brand that truly tells a story.  From the logo to the finer design details, every element feels intentional,
    creative and completely "us".  

     

    Sarah truly understands strategy and delivers thoughtful, well-executed concepts, offering multiple options while consistently nailing the brief.
    She’s a pleasure to work with—communicative, reliable, and always on time. We’ve been delighted with both her service and the stunning design
    concepts she’s created for us.  Sarah’s ability to capture the essence of a business and bring it to life visually is second to none.
    If you’re looking for a creative who just gets it—someone who listens, collaborates, and delivers branding that makes an impact—Sarah is the one."

     

    Clare Mills - Founder & Director 

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