We ruffle feathers
& disrupt industries...
Hatch the unexpected
for your brand.


THE DOZENS OF BRANDS WE HAVE WORKED WITH
Don’t just take our word for it.
Hear from some very happy yolks…
Dusk is proud to say that we have been working with Cracking Creative for over 2 years and across multiple campaigns. The work just gets better and better!
The creative vision and brand direction for dusk improves with every campaign and Sarah has personally assisted in broader projects such as branding documents
and general brand guidelines as well as leading creative direction for our marketing campaigns. Cracking delivers a high quality work with an innate understanding
of our brand and customer. All campaigns have been executed to the highest level at highly competitive rates.We are always aligned in our vision with Cracking and there is little time spent on the usual back and forth with agencies trying to get on the same page.
Sarah knows our brand, knows our customer and is treated by the dusk team as a colleague who works with us on finding new and innovative ways of presenting
fresh and engaging content for our seasonal campaigns and key calendar events. They are a pleasure to work with and I always look forward to the next campaignto see just where this journey will lead us.
Julia Utz - GM Product & Marketing
Cracking joined team dusk 2.5 years ago and we have not looked back!
We needed a partner that was able to step into that Creative Director role for us and help drive the visual brand identity through our content creation.
Sarah has been such an important member of our team and taking ownership of the creative direction of the brand and helping us drive our campaigns.
I couldn’t recommend Cracking enough. No brief is too difficult, too small. Sarah is an absolute superstar for any brand that is looking to take their c
omms to the next level.Heather Dick - Digital Experience Manager
I have had the honor of working with Cracking Creative multiple times on various brands in the span of my career.
We have worked on large media campaigns, new product development, packaging, visual identities, digital assets and so much more.
It is not often that one finds such perfect synergy with a design team that leads to briefs and output always landing on perfection – with minimal
back and forth. Sarah and the team are a DELIGHT to work with. They work quickly and the quality of the output is world class.
Hands down my favorite agency to work with.Nicole West – Chief Marketing Officer, The Skin Shark
Cracking Creative are a bunch of good eggs!
They are awesome to work with - fast, fun and they totally get you - and your brand! Clever, enthusiastic and passionate about what they do, they make
the process of handing over your business baby comfortable as you know it will be in safe and nurturing hands. What I love most about Cracking Creative
is how agile and flexible they are - always open to feedback and change.
Tiffiny Hall - Founder and CEO
Wild Child is a contract manufacturing company that operates in the pharmaceutical and cosmetic arena. Cracking Creative have been our graphic design
and web design partner for many years. Our major brand Quit Nits has been the No1 selling head lice product in Coles and Woolworths for almost 20 years.
Competition in the retail business is fierce and annual reviews can be very stressful. The key to maintaining a market edge is to ensure that our packaging
is up to date, functional and attractive. To this end we have had several makeovers over the life of the product.
Cracking creative have never let us down on their remarkable ability to capture consumer interest and tell a compelling story graphically. In addition, they
have rebuilt our website which was originally two different sites. Our business is quite complex in terms of our B2B offering and Cracking creative were able
to combine two different philosophies in such a way that the site looks logical, cohesive and informative. We recommend Cracking Creative to all of our
clients for any graphic needs whether it is web, label, advertising or packaging design.
John Found - COO
Cracking Creative have always been so professional and lovely to work with. From the very first meeting we knew that this was a business we wanted
to do business with. What we appreciated most about working with Sarah and her team was their ability to deliver the expected results, their professionalism,
care and attention to detail. No matter how big, small and sometimes very short time frames of the project, we have always received the same level of service
which is why we will always go back for their assistance and wouldn’t hesitate to recommend to someone else.
Elise Preston – Sales & Marketing Coordinator
I've worked with Sarah at Cracking Creative on two occasions: Once to develop the creative direction for a brand-new business and secondly
to modernise an existing brand. She has an incredible ability to take a brand strategy and translate it into a compelling visual identity.
She took our vision and transformed it into a brand that truly tells a story. From the logo to the finer design details, every element feels intentional,
creative and completely "us".Sarah truly understands strategy and delivers thoughtful, well-executed concepts, offering multiple options while consistently nailing the brief.
She’s a pleasure to work with—communicative, reliable, and always on time. We’ve been delighted with both her service and the stunning design
concepts she’s created for us. Sarah’s ability to capture the essence of a business and bring it to life visually is second to none.
If you’re looking for a creative who just gets it—someone who listens, collaborates, and delivers branding that makes an impact—Sarah is the one."Clare Mills - Founder & Director
We have worked with Cracking Creative on everything from event invitations, annual reports, brochures, online and print materials.
Tara and Sarah have approached all these jobs with enthusiasm, care and a focus to the get the job delivered on-time and within
the agreed budget. It has been a pleasure to work with them!Siobhan Reynolds – Marketing & Fundraising Manager
The team at Cracking Creative are reliable, professional and a delight to work with as they work to understand what’s important to the client and
are committed to ensuring they produce a quality output. Having engaged Cracking Creative numerous times for design tasks requiring very quick
turnaround times, they respond to briefs quickly and efficiently, deliver on time and often ahead of deadlines as well as make the process
as seamless as possible.
Cecilia Palmero – Marketing Executive
Cracking Creative has consistently identified what is needed to deliver the best outcome for our brand. Sarah and her team have helped reinvigorate
the personality of Ripe and have seamlessly imbedded this voice into our marketing strategy and creative. Interpreting and refreshing our brand DNA
with ease, they have given us a clear road map of how to leverage it. They are a pleasure to work with and have empowered our brand.
Lisa Balakas – Founder & Creative Director
Having helped us bring our brand to life, Cracking Creative showed us how to leverage social media to generate a significant amount of interest
and direct enquires for our business. They worked to understand our target audience and competition, and then took a strategic approach
in developing content that would engage, inspire and push conversion. I would recommend them to anyone else looking to grow their brand using social.
Philip Briggs – Founder
Cracking Creative was very thorough and will guide you through the whole process. They took time understanding our business and what we
stood for in the market. From this, they were able to create a positioning which became the foundation of our brand and messaging.We continue to call on Cracking Creative’s expertise and would highly recommend them for any graphic, web & marketing needs.
Ryan Rodreguez - Director
We have found Cracking Creative to be fast, accurate and very creative.
It is a pleasure working with Sarah and her team and I would happily recommend Cracking Creative to others.Tim Fox —Director
I found it difficult to come up with a logo on my own that suited my craft beer brewing business. It was not until I got in touch with Cracking Creative
and they were able to interpret my mission statement and express visually what I hadn’t been able to articulate myself. I had consistent contact withSarah and she provided all the information every step of the way. We worked together to produce an amazing branding for my business.
I have been impressed by the excellent work and I will be definitely be using Cracking Creative to collaborate with in the future as my business grows.
Ashley Smith - Head Brewer/Owner
I've worked with Sarah at Cracking Creative on two occasions: Once to develop the creative direction for a brand-new business and secondly
to modernise an existing brand. She has an incredible ability to take a brand strategy and translate it into a compelling visual identity.
She took our vision and transformed it into a brand that truly tells a story. From the logo to the finer design details, every element feels intentional,
creative and completely "us".Sarah truly understands strategy and delivers thoughtful, well-executed concepts, offering multiple options while consistently nailing the brief.
She’s a pleasure to work with—communicative, reliable, and always on time. We’ve been delighted with both her service and the stunning design
concepts she’s created for us. Sarah’s ability to capture the essence of a business and bring it to life visually is second to none.
If you’re looking for a creative who just gets it—someone who listens, collaborates, and delivers branding that makes an impact—Sarah is the one."Clare Mills - Founder & Director